As a leader of the design of interactive projects, I use design-thinking to bring together creative concepts, business requirements and user needs, to create a user experience that is highly functional and closely aligned with brand strategy.

 

MY work process

Conduct research, ideate, prototype, test with users, then repeat

 

Link business objectives, strategies, UX inputs with consideration into:

 

 

skills

STRATEGY

I build out a road map for the ideal path to engagement by understanding what drives your users and where these overlap with your business goals. 

Effective solutions are born from insight: I take the time to learn about the business goals, ask the right questions to understand your business, your users and your competition and the problems or opportunities that you are seeking to address. I then conduct heuristic and competitive research and analysis, apply the principles of user-centered design and assess all relevant factors impacting the project to define the correct business goals, user needs and challenges to be addressed. 

 

IDEATION
Workshops
Blue Sky Projects
Green Field Projects
Campaign Development
Product Requirements
Rapid Prototyping
Card Sorting


DISCOVERY
Product Strategy
Monetization Strategy
UI/UX Assessment
Focus Groups
Competitive Analysis
Technology Assessment
Usability Study


ANALYSIS
User Research
Market Research
Competitive Analysis
Usability Testing
UX & Funnel Analysis
Application Analytics
Campaign Metrics

DESIGN

I work with experienced and collaborative teams to create experiences that will delight your customers through innovative user experiences and interfaces. I have been doing this for more than a decade.

 

UX DESIGN
User Stories & Scenarios
Persona Definition
Customer Journey Mapping
UI Design
User Experience Style Guide
Test Cases
Usability Audit


UI DESIGN
Information Architecture
Interaction Design
Wireframe Design
Visual Design
User Interface Specifications
Clickable Prototypes
Usability Testing
 

MARKETING
Brand Identity
Marketing Automation
Social Media
Presentation/Video
Paid/Earned Media
Product/Content Marketing
Experiential/Event

TECHNOLOGY

I work with technology teams on a wide-variety of solutions, and are always evaluating for the best tools for the project. From consumer mobile apps to enterprise-scale business applications, my work is always built for reliability, flexibility, and scale. No two projects are the same, and no two products are built exactly the same way. I work closely with each client to identify the right technologies for the job.

 

TECHNOLOGY
HTML5
AngularJS
Sencha EXT JS
JQuery
D3.js
Backbone.js
iOS/Objective C
Android
QT
PhoneGap
Netbiscuits
WP8
DreamFactory
SalesForce
Box
Firebase
Mule
WS02
PHP
Java
Redis
C#/.Net
Node.js
Apache Flex


Over a decade designing experiences

I work with teams of User Experience Researchers, Strategists, Designers and Technologists who are passionate about software and dedicated to helping customers solve complex business problems through expertise in human-centered design and software development. I create both enterprise and consumer experiences and apply over a century of expertise to each project. My technology platform experience is extensive and I'm agile to the core. I’ve worked on more than 100 technology projects for companies big and small, ranging from Consumer Brands, Enterprise Software Companies, Corporate IT, Financial Services, Entertainment and Media Destinations to Disruptive Technology Start-ups. If it involves a phone, website, cloud-based application, consumer electronic, remotely operated vehicle, or internet of thing; I’ve built it, often across omni-channel experiences, and if I've haven't, I'm dying to.

 

what's USER EXPERIENCE DESIGN?

• A way to listen and ask great questions, knowing the answers can be found in a better understanding of our audience
• A safe environment for unsuccessful solutions with the understanding that these often lead to the best solutions
• A way to advocate for consumers and remind us that no business priority can be an excuse for a mediocrity
• The force that considers the unique needs of the user and device context, but contributes to and is a reflection of the broader cross-platform design system
• A way to create extraordinary products by working with engineering, project management, product, consumer research and brand design
• Leveraging qualitative consumer insights (ethnographic, usability) and quantitative (analytics, a/b testing) data to drive the design process
• Being an innovator at heart who values prototypes over comps
• A way to cultivate a collaborative working environment in which teams can maximize design potential while learning
• A self-motivated way to take charge, yet constantly seeking opportunities to collaborate
• A developer and refiner of systematic solutions and design patterns in consideration of visual brand while evangelizing UXD within the organization
• A way to maximize creativity and minimize process overhead while advising on agile design and software development
• A way to-understand and consider the intricacies of a high-traffic, consumer-facing, responsive web and native applications