MichaelKors.com

Design and development process for responsive web site

the PROBLEm

Users need a place get up-to-date fashion trends as well as getting information on the life of Michael Kors, while shopping on an e-commerfce site.

our Solution

What if we make a site that lets user connect to Michael. His clothes, lifestyle, his music, his taste, his art, his philosophy, everything Michael. Michael Kors is a fashion designer based in New York City, best known for designing classic American sportswear for women. The site is not only a redesign, but an exercise connecting branding and social media with Michael as a personality.

my role

I was Lead UX and responsible for the experience strategy and design of the responsive web application. I led the UX work, producing all major deliverables and artifacts, presenting these to the client.

The problem is solved by showcasing Michael's life through the integration of his social networking content. His Spotify list, his Instagram account account, his Twitter feed are effectively showcased in the site's content.

Personas

Personas

User Goals

User Goals

Sitemap

Sitemap

Wireframes

Wireframes

Finished screens

Finished screens

Finished screens

Finished screens

My contributions included:
DISCOVERY & RESEARCH
Product Strategy
User Persona Definition
UI/UX Assessment
Focus Groups
Content Audit
Taxonomy
Experience Maps

IDEATION
Design Workshops
Card Sorting
User Stories & Scenarios
Customer Journey Mapping
Usability Audit
Storyboarding
Rapid Prototyping
Information Architecture
Site Maps
Low Fidelity Wireframes

REFINEMENT
High Fidelity Wireframes
UI Visual Design
Clickable Interactive Prototypes
Pixel Perfect Comps
Design Assets
Visual Design Style Guide
Interaction Library Development
Technical Specifications