Saatchi & Saatchi.com
Design and development process for responsive web site
How do you get users to see you as not only a leader of global advertising and a hot bed of creative ideas through socially networked content.
A full service, integrated communications network, they work with 6 of the top 10 and over half of the top 50 global advertisers. They’re in the business of getting people to fall in love with clients’ products and services. Through creative ideas across all media and all disciplines, they set out to turn brands into Lovemarks which, unlike brands, generate loyalty beyond reason. They needed a new way to talk to the world.
I was Lead UX and responsible for the experience strategy and design of the responsive web application. I led the UX work, producing all major deliverables and artifacts, presenting these to the client.
Surfacing the content and exposing it through social networks, like Twitter, Facebook, YouTube, and Instagram helps extend the Saatchi & Saatchi brand, and lends credibility to the claim of the quality of the creative.
My contributions included:
DISCOVERY & RESEARCH
User Persona Definition
User Stories & Scenarios
Customer Journey Mapping
Low Fidelity Wireframes
High Fidelity Wireframes
UI Visual Design
Clickable Interactive Prototypes
Pixel Perfect Comps
Visual Design Style Guide
Interaction Library Development